Sunday, January 29, 2012

Study: NADA: Dealers most happy with Hyundai, Subaru and Lexus

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NADA logoCar dealers have a strange and oftentimes contentious relationship with the carmakers. Stories of automakers shoveling unsaleable models down the pipeline with unreasonable expectations are legion in the car sales world. With the number of family-owned, single-brand dealerships dwindling, dealers often field competing franchises. The concept of loyalty is as quaint as a Lincoln Town Car. So it's worth noting the automotive brands that are actually liked by the guys selling them.

The National Automobile Dealers Association conducts its Dealer Attitude Survey twice each year, and results from the summer survey are in. Hyundai stayed on top for the third time in a row, followed by Subaru, Lexus, Kia, and Mercedes-Benz. The survey measures three factors: "franchise value, automaker policy decisions that affect the dealership and the automaker's field staff who visit dealerships."

Sixth place went to Toyota, while Volkswagen, Porsche, and Audi followed. Cadillac and Honda tied for tenth. NADA received responses from over 14,700 dealerships, representing almost 54 percent of all dealers nationwide.

Click past the jump to read the full press release.

Continue reading NADA: Dealers most happy with Hyundai, Subaru and Lexus

NADA: Dealers most happy with Hyundai, Subaru and Lexus originally appeared on Autoblog on Sat, 28 Jan 2012 16:03:00 EST. Please see our terms for use of feeds.

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