Filed under: Etc., Government/Legal, Marketing/Advertising, Chrysler, Ford, GM
The U.S. House of Representatives is investigating the motives behind the recent decision by Ford to pull an ad from its YouTube account that's critical of the government bailouts of General Motors and Chrysler, only later to restore it. Representative Darrell Issa, R-California, has asked Alan Mulally, president and CEO of Ford, for a "full and complete explanation" of his company's reasoning for temporarily pulling the ad. Earlier this week, Ford reportedly said that the ad was removed from the company's YouTube page as part of a planned rotation, and that it would continue to run online (there's no word on whether Ford will resume airing the ad on television, however).
In addition, Ford says that it continues to support the automotive bailout on the grounds that the automotive industry is a tight-knit network of companies, unions and workers. According to The Detroit News, Issa is specifically concerned that Ford received undue pressure from the White House to pull the ad. That's an allegation that Dan Pfeiffer, White House communications director, staunchly denies. Nevertheless, Issa has asked Ford to turn over any documents that pertain to the discussion of the ad. If you still haven't seen the ad for yourself, we've embedded it after the jump.
Continue reading Chairman of House Oversight asks Ford why it pulled ad
Chairman of House Oversight asks Ford why it pulled ad originally appeared on Autoblog on Fri, 30 Sep 2011 13:00:00 EST. Please see our terms for use of feeds.
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