Saturday, December 3, 2011

Video: Alfa Romeo MiTo sets balloon-popping world record

A balloon-popping world record isn’t exactly the type that draws amazed reactions from people, but that doesn’t mean it’s not any less impressive.

Italian automaker Alfa Romeo thought it would be a cool idea to take 2,500 balloons, a Red Epic camera with IMAX quality resolution, and an Alfa Romeo MiTo to make a pretty cool record-setting video wherein the MiTo was to pop as many balloons as it could.

Driven by professional stunt driver and 19-time world-record holder Terry Grant, the whole stunt was christened as the "Aquabatics Challenge" and it featured Grant completely laying waste to the balloons as if they had just stolen his lunch money. At the end of the stunt, Grant managed to pop an astounding 2,496 balloons, leaving only four surviving balloons. After the run, Alfa Romeo immediately sent the video over to the Guinness Book of World Records to be verified.

As far as the four surviving balloons are concerned, the Italian automaker is running a competition asking people to guess which of the balloons - based on the correct grid location - managed to escape the MiTo’s wrath. You can check that out at Alfa’s Facebook page, and if you manage to be one of the four to win, you get a chance to participate in an exclusive Alfa Romeo track day at the famous Goodwood Motor Circuit.

Check out the slow-mo video of the attempt after the jump!

Video: Alfa Romeo MiTo sets balloon-popping world record originally appeared on topspeed.com on Saturday, 3 December 2011 23:00 EST.

read more




Source: http://www.topspeed.com/cars/car-news/video-alfa-romeo-mito-sets-balloon-popping-world-record-ar120701.html

Stanley Ford Robert La Caze Josh Howard Giovanni Lavaggi Michel Leclere Kobe Braynt

1 comment:

  1. "At the end of the stunt, Grant managed to pop an astounding 2,496 balloons, leaving only four surviving balloons. After the run, Alfa Romeo immediately sent the video over to the Guinness Book of World Records to be verified."

    I really hope it made the record. And if it doesn't, it should at least be put in the book for "Most creative failure to get into the Guiness Book of World Records".

    But whether it does or it doesn't, no-one'll forget the MiTo in a hurry. There was that Space Invaders ad, which was another great idea, now this. Better to have one fantastic ad like this, than several generic ones. Or have one fantastic line. I'm not that keen on the ads for the Giulietta, the ones with Uma Thurman, but the line "Without heart, we would be mere machines" certainly sticks in the memory.

    ReplyDelete